Helping your brand take its place in culture

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Real-world aspirations and values

At everyday people we believe that many brands are being held back by a narrow view of 'culture'. Too often, 'cultural research' panders to the privileged worldview of marketers and marginalises the rich and varied lives of the majority of the population. Everyone has bubbles, but it's what you do about them that counts.

Helping your brand take its place in culture

Informed by our foundational research into worldviews, 'bubbles' is the lens through which we approach a more holistic and inclusive cultural understanding.

The marketing and research industries tend to think that understanding people is all about understanding differences.

We believe that if you want a strategy that truly sets you apart from the competition, you need to start thinking about what people have in common, not what separates them.

By focusing on what unites rather than divides, our cultural research challenges marketing orthodoxy and stereotypes and finds the territories that unlock the full potential of your brand and communications.

Here's an example of how our approach transforms the orthodox view of audiences. Presenting diverse and exciting new opportunities for brands to engage with the things that matter to ordinary people.