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We create cultural insights that help marketers think differently. ​​Inspired by the latest thinking from the behavioural and social sciences, we help our clients build brands, products and services for people in the real world. 

We do research.

For humans.

By humans.

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There's more to mental availability​
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Signal is our unique approach to measuring brand advantage and success.
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Our clients

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"Working with everyday people is unique. You are not just collaborating on a research project, they are able to think in a completely different way which opens new avenues of discussion and exploration. They bring the knowledge from different disciplines that helps challenge held perceptions and lead the research in fascinating directions hidden in plain sight. Partnering with everyday people is one of the most stimulating things I've done this year!"
Sara Picazo, EMEA Research & Insights Director, The Trade Desk 
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Start thinking differently 
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