We do research. About everything. For everyone.

We do research.

About everything.

For everyone.

Hello!

We are everyday people - a radical research and thought leadership consultancy. We create cultural insights that help marketers think differently.

Inspired by the latest thinking from the behavioural and social sciences, we help our clients build brands, products and services for people in the real world.

We work with businesses who want to:

Embrace diverse world views
Take a more holistic approach to communications and brand success
Maximise the commercial and social impact of their work

Thinking differently

For us, it's about being more realistic about the role brands can play in people's lives.

We do this by focusing on two things. Bursting the bubbles that limit brand success, and understanding the brand signals relevant to the diverse audiences you need to engage.

Helping brands succeed

We are experts in understanding diverse cultures, and representing the values and aspirations of ordinary people from all walks of life. Use our Bubbles framework for all forms of cultural insight including audience profiling and segmentation, ethnography and qualitative deep-dives.

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Building on our award-winning research, Signal is our unique framework for understanding how your brand, product and communication is received in the real world. Use it for brand evaluation, campaign effectiveness, concept development and much more.

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Our work

DCM: The Cultural power of cinema

EssenceMediacom: Signalling Success 2

NBCUniversal: CMO NOW

"everyday people were a great partner to work with. Their deep understanding of real-world culture helped us create a compelling new commercial narrative for DCM."

Michael Tull, Insight Business Director, Digital Cinema Media

Latest news

Burst Your Bubble is now called everyday people!

everyday people launches new research for DCM at their annual upfronts event

Ian joins Richard Kirk on the Warc podcast to discuss our new signalling research

More news

The team

We have decades of combined experience exploring the lives of everyday people, and supporting businesses in realising the full potential of their ideas.